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Article: Iconic Good Housekeeping seal goes green.(Flavor/Gracious Living)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- May 17, 2009
CopyrightCOPYRIGHT 2009 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Caryn Rousseau
The Associated Press
CHICAGO
For a century, the Good Housekeeping Seal has guided consumers to wise purchases. Now the magazine is hoping it will lead them to environmentally friendly ones as well.
Editor in Chief Rosemary Ellis says the magazine will add a Green Good Housekeeping Seal to its quality-assurance arsenal.
Good Housekeeping stepped into the green movement when it found its readers were interested in buying eco-friendly products but found themselves lost in a marketplace of green garble, Ellis said.
"Marketers were slapping a lot of words on products, sometimes legitimately, no doubt, ...