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Article: How To Build Patronage Dividend Strategy.(Financial Performance)

Article from:
Credit Union Journal
Article date:
May 18, 2009
Copyright

CORONADO, Calif.-DFCU Financial CEO Mark Shobe offered the following advice and strategies for a credit union to build an ongoing Patronage Dividend strategy: * Commit to a brand strategy.

* Get everyone in the decision tree to buy into the capital management strategy.

* Tenaciously seek operational excellence. "Everyone can do this regardless of their size. What you need to be is committed."

* This is not a "market differentiator if you do it once. People think about it. People say your CD rate is 3.5%, but it's really 4. People start to ...

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