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Article: Hinge Strategy Research Study 'How Buyers Buy' Examines the Mind of the Client of a Professional Services Firm.
- Article from:
- PRWeb
- Article date:
- May 18, 2009
CopyrightCOPYRIGHT 2009 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reston, Virginia, May 18, 2009 (PRWeb.com via COMTEX) -- Hinge Incorporated, a strategy and branding firm focused on the professional services marketplace, released results from its research study How Buyers Buy, focused on the needs and requirements of customers of professional services firms. The national survey sought to understand the dynamics of the decision-making process throughout the life of a professional services engagement. "The prospect of selling the intangible is truly challenging," said Greg Boucher, Managing Director of the McLean Group (http://www.mcleanllc.com). "In their new survey on buying habits, Hinge has uncovered some new information that will ...
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