Article: Fitness Goes Virtual: EA SPORTS Active Arrives in Stores Offering Benefit of Personal Trainer in a Box.

First in a New Line of Virtual Fitness Products Delivers Personalized Circuit Workouts and 30-Day Challenge for In-Home Fitness

REDWOOD CITY, Calif. -- EA SPORTS[TM], a label of Electronic Arts Inc. (NASDAQ:ERTS), announced today that EA SPORTS Active[TM] is now available in North American retail stores and will be available worldwide by May 22, 2009*. Developed exclusively for the Wii[TM] by EA Canada, EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, including Bob Greene - renowned exercise physiologist, author and ...

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