Article: Cronkite Communication School Speaks to Phoenix Redevelopment.

By Jay W. Schneider, Senior Editor

Phoenix wanted to revitalize its downtown; Arizona State University wanted stronger ties to the city. Together they used building information modeling to plan a new campus and put a media icon at its center.

The city of Phoenix has sprawling suburbs, but its outward expansion caused the downtown core to stagnate--a problem not uncommon to other major metropolitan areas. Reviving the city became a hotbed issue for Mayor Phil Gordon, who envisioned a vibrant downtown that offered opportunities for living, working, learning, and playing.

The Mayor's plans for downtown redevelopment involved public-private ...

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