|
|
Article: Electronic Arts Announces National Holiday TV Campaign For John Madden Football Computer and Video Game Product Series.
- Article from:
- Business Wire
- Article date:
- November 25, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
SAN MATEO, Calif.--(BUSINESS WIRE)--Nov. 25, 1997--
EA SPORTS Kicks Off Mass Market Commercials to Support Number-One
Interactive Football Franchise
Electronic Arts(TM) (NASDAQ:ERTS), a leading global interactive entertainment software company, today announced that its EA SPORTS(TM) division will launch a nationwide holiday television campaign for its best-selling John Madden Football(TM) computer and video game product series, including Madden NFL(TM) 98 for the PlayStation(TM), Madden NFL(TM) 98 for PC-CD and Madden 64 for Nintendo(R)64.
The six new 15- and 30-second "John Madden on Football" spots will feature NFL coaching ...