Article: Electronic Arts Announces National Holiday TV Campaign For John Madden Football Computer and Video Game Product Series.

SAN MATEO, Calif.--(BUSINESS WIRE)--Nov. 25, 1997--

EA SPORTS Kicks Off Mass Market Commercials to Support Number-One

Interactive Football Franchise

Electronic Arts(TM) (NASDAQ:ERTS), a leading global interactive entertainment software company, today announced that its EA SPORTS(TM) division will launch a nationwide holiday television campaign for its best-selling John Madden Football(TM) computer and video game product series, including Madden NFL(TM) 98 for the PlayStation(TM), Madden NFL(TM) 98 for PC-CD and Madden 64 for Nintendo(R)64.

The six new 15- and 30-second "John Madden on Football" spots will feature NFL coaching ...

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