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Article: UNITED SORGHUM CHECKOFF PROGRAM SELECTS BROADHEAD + CO.
- Article from:
- Industrial Environment
- Article date:
- June 1, 2009
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The United Sorghum Checkoff Program (USCP) has selected Minneapolis- based Broadhead + Co to launch its domestic demand building campaign.
As part of these efforts, Broadhead + Co will provide domestic marketing strategy for the new sorghum checkoff program. Initially work will focus on growing the use of sorghum for ethanol and as well as opening new edible-uses markets for crop. Also, Broadhead + Co will partner with the Renewable Fuels Association building infrastructure for ethanol distribution within key sorghum geographies.
"We see sorghum as the natural fit for an advanced biofuel because it's a viable and available alternative to other grains," ...