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Article: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products.
- Article from:
- PR Newswire
- Article date:
- May 20, 2009
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83% of online population, ages 13 to 54, use social media, says new Knowledge Networks report; 47% participate weekly
MENLO PARK, Calif., May 20 /PRNewswire/ -- A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users - with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media - 47% on a weekly basis - less than 5% of social media users regularly turn to these sites for guidance on purchase decisions in any of nine product/service categories. In addition, only 16% of social media users say they are more ...