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Article: Web site renovations: a cost-effective tool for tough times.
- Article from:
- Strategies: The Journal of Legal Marketing
- Article date:
- April 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Legal Marketing Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There comes a point in the life cycle of every Web site when it begins to feel dated. Design elements that were once cutting-edge now seem trite. The text no longer hits the mark. The site no longer works the way you want.
Does this mean that you need an entirely new Web site?
Perhaps. However, there often is a viable alternative: a renovation. Think of a Web site renovation as a tune-up that will help make your current site become a more effective business-development tool. A renovation preserves what is good about your existing site--and then improves areas that are falling short. You'd be surprised what a few nips and a tuck can do.
A Web ...