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Article: Universal Records. (to start advertising Original Man Wear on music-video programs)(Brief Article)
- Article from:
- Daily News Record
- Article date:
- December 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Universal Records will conduct a national television promotion of Original Man Wear (OMW) on music-video programs in 13 major markets beginning today.
Universal, home to such top artists as Heavy D, Rakim and Erykah Badu, will give OMW apparel and Universal CDs to viewers of music-video programs who win on-the-air contests. In addition, OMW apparel will be provided to Universal's roster of artists for their consideration to wear both during live performances and on videos.
"We share a common goal," said Danny Wright, Universal Records' director of video promotion. "We can expose our artists, the video shows and OMW to each other and to a wide range of people ...