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Article: Warner Bros. Online venture for TV stations fizzles. (entity called CityWeb)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 10, 1997
- Author:
CopyrightCOPYRIGHT 1997 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's a twist on the adage, "If you can't beat 'em, join 'em."
Warner Bros. Online, a division of Burbank-based Warner Bros., figured that the best way for television stations to recapture the segment of their audiences defecting to the Internet was to establish their own Web presence.
The division announced to much fanfare last January that it was developing an entity called CityWeb, the first network on the World Wide Web designed to give local television stations new programming opportunities online.
Television stations and media buyers initially expressed strong interest.
Then nothing happened.
After missing its summer launch date, ...