Article: Redundant colanders are the focus of a light-hearted London-based print advertising campaign for Uncle Ben's boil in the bag rice.(CAMPAIGN TRAIL)(Brief article)

Article: Uncle Ben's comes over lightheaded with the ...
Grocer;  August 25, 2001 ;     651 words ...Uncle Ben's is hoping to inflate sales of low fat rice snack Rispinos with a 1m [pounds sterling] TV advertising campaign which begins next month. Running until mid-October on terrestrial and satellite channels, the ad -- titled `Girl ...

Article: Uncle Ben's travels.(Hot spots: a round-up of the ...
Grocer;  August 14, 2004 ;     428 words ...* Masterfoods is earmarking 9m [pounds sterling] to support a new 'Around the World' advertising campaign for its Uncle Ben's cooking sauce portfolio. * The move comes as the manufacturer is adding to the range's Indian ...

Article: Uncle Ben's steps up the world ...
Grocer;  August 7, 2004 ;     606 words ...Masterfoods is earmarking 9m [pounds sterling] to back a new 'Around the World' advertising campaign to push its Uncle Ben's cooking sauce portfolio. The move comes as the manufacturer is adding to the range's Indian ...

Article: M&M'S Brand Transformation Enters Final Phase as Color Returns ...
Business Wire;  March 9, 2004 ;     700+ words ... ... amp;M'S(R) characters. A national multi-media advertising campaign entitled "River of Chocolate" will also begin on March ... including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs and ...

Article: UNCLE BEN'S(R) and Television Personality, Joan ...
PR Newswire;  April 13, 2006 ;     700+ words ...Joan Lunden to Judge Entries In UNCLE BEN'S(R) 'Whole Grains Made Easy ... Calif., April 13 /PRNewswire/ -- UNCLE BEN'S(R) today announced the "Whole ... grain recipes that incorporate one of UNCLE BEN'S(R) Whole Grain Brown Rice varieties ...

Article: UNCLE BEN'S Introduces Ready Rice(TM), a Delicious, ...
PR Newswire;  December 17, 2003 ;     700+ words ... ... ANGELES, Dec. 17 /PRNewswire/ -- UNCLE BEN'S(R) Rice, the brand that families ... another "first" in the rice category -- UNCLE BEN'S(R) READY RICE(TM) -- a ready ... quality they've come to expect from UNCLE BEN'S(R) in just 90 seconds. The READY ...

Article: UNCLE BEN'S(R) Steps Up to the Plate With First and ...
PR Newswire;  November 10, 2003 ;     700+ words ... ... ANGELES, Nov. 10 /PRNewswire/ -- UNCLE BEN'S(R) Brand, the rice that families ... rice to market. Each and every grain of UNCLE BEN'S FLAVORFUL(TM) Brand Rice is infused ... with 100% natural flavors. Proprietary UNCLE BEN'S(R) technology eliminates the need ...