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Article: Christmas: will things turn ugly for Bernard? As the turkey industry is struck once again by bird flu, Mark Choueke and Teena Lyons ask what it will mean for a struggling Bernard Matthews.(analysis)
- Article from:
- Grocer
- Article date:
- November 17, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Christmas could be a lean one for turkey tycoon Bernard Matthews. Perhaps unfairly, the best-known brand and largest producer of turkeys in Britain acts as the lightning conductor for the entire sector. And last week lightning struck in the form of the second outbreak of bird flu in less than a year.
No Bernard Matthews site has been affected by the latest outbreak of H5N1 in Norfolk and Suffolk, but it has hit the industry at the worst possible time--the all important Christmas season.
It is particularly bad news for Bernard Matthews, which will straggle to disassociate itself from the latest incident in the wake of the outbreak at its Holton plant in ...