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Article: Again versatile in the field: Buhler Industries goes back to its roots by rebranding tractor products and launching new row crop tractors.(AG EQUIPMENT)
- Article from:
- Diesel Progress North American Edition
- Article date:
- May 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Diesel & Gas Turbine Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Probably more than any other part of the engine-powered equipment market, the agricultural machinery business is one in which tradition matters. Perhaps it's because in many parts of the world, farming is still a family-oriented industry and what was familiar to dad or granddad is still honored and sought after.
That could be why no matter what happens on the corporate side of an ag equipment manufacturer--no matter how many changes of ownership or branding or image that might occur over the years--what resonates most with farmers is the name they know.
From that perspective, the decision late last year by Buhler ...