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Article: United states : 12% Of ASEAN Medium Businesses Have Deployed Customer-Relationship Management (CRM) Software.

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TendersInfo
Article date:
May 22, 2009
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Byline: Mamta03

Software spending by medium businesses (MBs, companies with 100-999 employees) in ASEAN (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) reached US$233 million in 2008 with $24 million coming from CRM solutions. The spending is nascent across ASEAN countries but its growth rate has been impressive. CRM software spending grew by 21% since 2007 and is set to continue growing even in the current economic situation.

Medium businesses in ASEAN are beginning to look at CRM software as a tool to enable their companies to be more competitive especially in the current recession, says Daniel Sim, Consulting and Research Manager ...

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