Article: Snacks to smile about: crunchy baked cheese finds diet food niche.

Crunchy baked cheese finds diet food niche

Paul Scharfman is smiling a bit broader these days when he says, "cheese." What started out as a novelty cheese snack two years ago for Scharfman's Specialty Cheese Co. Inc., Lowell, Wis., is garnering endorsements as a low-carbohydrate diet food from several of the nation's leading author-physicians. It's also generating conversation and enthusiasm from consumers via the Internet, and has spun itself off into a line extension.

In the midst of developing marketing and promotional strategies for his new Just the Cheese[R] Crunchy Baked Cheese[R], Scharfman got a phone call from a physician-customer who charged him with ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!