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Article: Consumers demand more, different information. (vitamins and nutritional supplements category)
- Article from:
- Chain Drug Review
- Article date:
- October 6, 1997
CopyrightCOPYRIGHT 1997 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Social commentators often refer to the current decade as the "Information Age," and with good reason. The proliferation of computer technology and the development of such means of communication as the Internet have given the average person access to a world of data once available only to specialists in discrete fields.
While there are all kinds of social, political and economic consequences related to that explosion in access to information, its impact on the vitamin and nutritional supplements category is one of unusual interest to chain drug retailers.
"Customers come in and ask me about new supplements, sometimes even before I've heard of them," ...