Article: Focus on optical sales. (sales of binoculars, gun mounts, spotting scopes and telescopic scopes for hand guns and rifles)

It's Time To Cash In On This Bright Spot In The Industry

Optics continue to consistently sell well despite the major ups and downs of the firearms industry. No one quite knows why. Of course, no one is complaining, either.

"Optical sales have not dropped since the normal seasonal high of last fall. Nobody has been able to explain why, but sales have been fairly steady with no significant decline since at least Christmas," said Jim Parham of Mid-South Shooter's Supply, a major optical distributor.

Some stocking dealers believe the good optical sales they are experiencing are a benefit from the decline in FFLs in general and non-stocking FFL holders in ...

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