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Article: Digital Printing: Transforming Business and Marketing Models.
- Article from:
- M2 Presswire
- Article date:
- May 25, 2009
CopyrightCOPYRIGHT 2009 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-25 May 2009-Research and Markets: Digital Printing: Transforming Business and Marketing Models(C)1994-2009 M2 COMMUNICATIONS
RDATE:25052009
Dublin - Research and Markets (http://www.researchandmarkets.com/research/880144/digital_printing) has announced the addition of the "Digital Printing: Transforming Business and Marketing Models" report to their offering.
Is digital printing a production technology? Or a marketing strategy? "Digital Printing: Transforming Business and Marketing Models" argues for the latter. It presents digital production not as technology in the domain of print buyers and production managers but as the ...