Article: Fox: Rice Launches Assault on Cable.(Peter Rice of Fox Broadcasting speaks about television ratings)

By Melissa Grego and Claire Atkinson

New chairman touts broadcast's supremacy; buyers' eyes on Human Target

In his first public comments since moving from the film business to television, new Fox Broadcasting Chairman of Entertainment Peter Rice touted TV in general and delivered much of the artillery in the network's group assault on cable. "TV is the most powerful medium ever invented," Rice said on a conference call with reporters.

"Broadcast TV continues to reign supreme," he added during Fox's presentation at New York City Center May 18, marking the first time in recent history that Fox kicked off upfront week. He pointed to TNT's The ...

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