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Article: Houston Chronicle launches new marketing campaign.
- Article from:
- Direct Marketing
- Article date:
- June 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The new campaign, a branding tool for the Chronicle, describes ways the Chronicle's news is meaningful to its readers as well as reflects upon the Chronicle's nearly 100-year legacy of touching the community.
"Touch the news that touches you" is the theme of the new marketing campaign introduced by the Houston Chronicle, a division of the Hearst Corporation recently. The campaign, a branding tool for the Chronicle, describes ways the Chronicle's news is meaningful to its readers as well as reflects upon the Chronicle's nearly 100-year legacy of touching the community.
"This campaign highlights the Chronicle's ability to touch the lives of our readers through ...