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Article: The Cleveland Museum of Art Tracking Visitor Satisfaction with SPSS Predictive Analytics Software.
- Article from:
- Robotics & Machine Learning
- Article date:
- May 11, 2009
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Public institutions that rely on corporate sponsorships and renewed memberships know that steady attendance to ticketed exhibitions is also important to earned income. To better capture and understand feedback from its annual visitors, the Cleveland Museum of Art chose SPSS Inc. Predictive Analytics Software (PASW) to paint a better picture of their visitors' overall experiences and improve marketing campaigns, heighten attendance and increase revenue.
With any new opening, it's vital that the Cleveland Museum of Art, one of the world's most distinguished comprehensive art museums, understands how visitors hear about an exhibition, know the reasons visitors ...