Article: Disney Channel to Launch Toon Disney, a New Basic Cable Channel to Showcase Around-the-Clock Disney Animation; New Network to Launch on 15th Anniversary of Disney Channel.

BURBANK, Calif.--(BUSINESS WIRE)--Dec. 8, 1997--Disney/ABC Cable Networks Monday announced plans to launch Toon Disney, a new 24-hour basic cable network featuring the company's vast library of animated television programming.

The announcement was made by Geraldine Laybourne, president of Disney/ABC Cable Networks, and Anne Sweeny, president of Disney Channel and executive vice president Disney/ABC Cable Networks.

Toon Disney will launch on April 18, Disney Channel's 15th anniversary. Targeted towards kids aged 2-11 and their families, Toon Disney is intended to complement Disney Channel's variety of kid and family programming by providing ...

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