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Article: Using the power of persuasion.
- Article from:
- Gulf News
- Article date:
- May 26, 2009
CopyrightCOPYRIGHT 2009 Al-Nisr Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dubai: Some stores know very well how to persuade recession-wary consumers to open their wallets.
At the L'Occitane outlet in Dubai Mall, a male shopper walked in, looking for a good facial cleanser. A busy shop attendant charmingly approached the guy and indulged him to try one of the French brands' skincare lines.
He dabbed some facial liquid on his face and rinsed it off with running water over the sink - right inside the store. He then proceeded to apply an after-wash product.
Pleased by what he tried and convinced by the staff's sales pitch, the shopper decided to purchase the tested goods. In barely 10 minutes, he walked away with a set ...