Article: OKI Data Americas' Innovative Expansion Approach Key to Weathering Economic Storm.

Extending Printing Technologies Into Unconventional Channels Buoys Sales to Strengthen Core Business

MOUNT LAUREL, N.J. -- With the printing category eroding each year, there has been no place to hide for printer manufacturers, with everyone experiencing near the same level of sales declines. One company, OKI Data Americas, which markets its products under the OKI([R]) Printing Solutions brand, decided to create its own port in the ongoing economic storm in categories virtually untapped by other printing companies. Readying the company for lasting growth, OKI Printing Solutions leveraged its innovative LED color print technology to develop applications for ...

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