|
|
Article: ENERGY: Npower drops cricket stars to 'reflect mood' of recession.(Beattie McGuinness Bungay )(Brief article)
- Article from:
- Marketing Week
- Article date:
- May 28, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Energy company unveils animated character ads to push its Ashes tie-up. By Russell Parsons
Npower has dropped cricketing celebrities from its forthcoming Ashes- related marketing campaign in an attempt to reflect the tone of the gloomy economic environment.
The energy company is replacing the celebrity-led activity of previous campaigns, such as the Terminator-themed Kevin Pietersen starring ads of the last series, with product-led and experiential marketing.
A television campaign, created by Beattie McGuinness Bungay and Aardman Animation, will break ahead of the first test of the Ashes series in July.
The ad will feature ...