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Article: "No donkey' pledge; Del-Nat freshens its private label stable.(News)
- Article from:
- Tire Business
- Article date:
- May 25, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Vera Linsalata
Del-Nat Tire Corp. has worked at a lightning pace in the past year to launch 13 private label tires along with new warranties and sales support programs.
In his recap of 2008's dizzying array of new tire lines, Ken Coltrane, Del-Nat vice president of sourcing, looked at attendees of the cooperative's annual membership meeting April 4 in Memphis and said with a straight face, "I've been going to China and eating donkey so you won't have to.
Those assembled in the conference room in the Westin Hotel naturally erupted in laughter, to which Mr. Coltrane replied he seriously had discussed tire supply with Del-Nat's partners in ...