Article: The long haul. (PriceCostco Europe, warehouse clubs in the United Kingdom)(Industry Overview)(Company Profile)

Four years ago this month, the American warehouse club operator Costco came to Britain in a blaze of publicity. But since then, things have been much quieter. What's happened? Andrew Pring reports

If you want to grasp the essence of successful warehouse clubs -- and to the surprise of many, Britain does have one such operation -- then Jim Murphy's modest workstation is a good place to start.

Situated above the shop on an industrial estate near Watford, the American md of PriceCostco Europe (UK) runs affairs from a bargain basement desk unshielded in the middle of a strictly utilitarian open plan office.

Every day Murphy, usually tieless, ...

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