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Article: Cartier celebrates 100 years in America this year. Pierre Rainero, its director of heritage, talks about how the Paris company invented modern luxury, and how that idea spread around the world.(Stone Age)(Interview)
- Article from:
- Interview
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 Brant Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
INTERVIEW: Tell us about Cartier in Europe and how it came to America 100 years ago.
PIERRE RAINERO: Cartier has been in business since 1847. It was founded at a key period, because it was the end of the last French monarchy--the last year, in fact. And it was the beginning of a second republic--what we call the Second Empire--a period of incredible development for France.
INTERVIEW: That's when Paris, as we know it today, was built, yes?
RAINERO: Yes, exactly. The architecture, the big boulevards and avenues ... It's exactly that period. It was really when Paris started to shine internationally, and Cartier ...