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Article: Banc One Testing Platinum Visa Card for Business.
- Article from:
- American Banker
- Article date:
- December 15, 1997
- Author:
CopyrightCOPYRIGHT 1997 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With credit cards emerging as a popular financing tool for small businesses, Banc One Corp. and First USA Inc. have introduced a platinum Visa card targeting their small-business customers.
The banking giants, which merged this year, launched the Bank One Platinum Visa in early December. The card, which is still being tested, is meant to help the banking company compete against nonbanks for small- business customers.
In a nationwide direct mail and telemarketing campaign, the Bank One Platinum Visa is being touted as a no-fee alternative to the American Express Corporate Platinum card and General Electric's Corporate Plus card.
"We will test any ...