Article: Customer care vital for business' success.

By RIZWAN SHAH May 28 (THE NATION): ORGANIZATIONS and businesses, which thrive and succeed in todays competitive world, are not necessarily the ones that only have the best technology, or the cheapest prices. It is invariably those that put the customer first. Although the concept of Customer Service has always formed an integral part of the global corporate structure, these service methodologies have gone through decades of extensive evolution. The Customer Service function today has adopted a whole new set of well-defined and elaborate procedures. The prescribed service orientation, greatly enhances an organizations level of care and commitment towards its customers. In ...

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