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Article: 'Anastasia' licensing lifts Ross to exec VP at Fox. (Steve Ross; Twentieth Century Fox Licensing & Merchandising)
- Article from:
- Advertising Age
- Article date:
- December 8, 1997
- Author:
CopyrightCOPYRIGHT 1997 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First animated feature scores at box office and with tie-in marketers
With twentieth Century Fox Film Corp. off to a solid start in the animated film business with "Anastasia," the studio's licensing and merchandising division promoted the key executive responsible for its big-budget promotional push.
Twentieth Century Fox Licensing & Merchandising elevated Steve Ross from senior VP-worldwide promotions and product placement to exec VP.
For "Anastasia," which opened Nov. m, Mr. Ross and his team negotiated deals with Blockbuster Video, Burger King Corp., Dole Foods, Hershey USA, Frito-Lay, Kellogg Co., Nestle USA, PepsiCo, Quaker Oats Co. and ...