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Article: Jose La Cruz: Godex. (Caracas, Venezuela)(Marketing Superstars)(Advertising Age International)
- Article from:
- Advertising Age
- Article date:
- December 8, 1997
- Author:
CopyrightCOPYRIGHT 1997 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The stack of orders for disposable medical garments and accessories that sit in front of Jose "Cheo" La Cruz represent the culmination of a dream.
Ten years ago, Mr. La Cruz and his sister Carmen imported Baxter disposables for a growing market where Kendall, the only multinational manufacturing locally, was the chief competitor. But the country's economic crisis in the early and mid-1990s caused medical institutions to balk at the premium prices of major brands, and Carmen La Cruz decided to produce the garments herself--joining a growing number of small producers who shook the ground beneath medical supply giants such as Kimberly-Clark Corp., Johnson & Johnson ...
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Article: De La Cruz has eye on Olympic rings.
Dallas Morning News (Dallas, TX);
June 1, 2007 ;
700+ words
... ... boxing career of 19-year-old David De La Cruz as he prepares for the weeklong U.S ... Saturday in Colorado Springs, Colo. De La Cruz's dream is to win gold at the 2008 Olympics ... U.S. Olympic Trials in August. De La Cruz, a 2006 South Grand Prairie graduate ...
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