Article: TNT Sees Most Watched NBA Playoffs in Turner's 25-Year History of Televising the NBA.

Byline: Maury Brown

TNT earned slam dunk ratings and record-breaking viewership for its coverage of the 2009 NBA Playoffs, averaging a 3.1 US HH rating for 43 games, up 19% over last year (41 games), with 4,713,000 total viewers, a 24% increase (3,806,000). The network closed out its exclusive coverage of the 2009 NBA Eastern Conference Finals averaging a 5.4 US HH rating, a 30% increase over its 2008 Western Conference Finals coverage and an increase of 36% in total viewers (8,629,000 vs. 6,329,000) and a 29% rise in households (6,140,000 vs. 4,745,000). It also yielded a 35% increase over the 2008 Eastern Conference Finals on ESPN (4.0 US HH rating for ...

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