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Article: ConAgra Foods Revamps Its Look, Pledges to Continue Delivering the Food Consumers Love.
- Article from:
- Business Wire
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OMAHA, Neb. -- Consumers are being let in on a secret: ConAgra Foods is the face behind the brands they've had on their shopping lists for years. The company revealed a new brand identity today that highlights the tremendous appeal of its products to consumers-- the brand behind food people love; food like Hunt's tomatoes, Orville Redenbacher's popcorn, and Healthy Choice meals.
The new identity was created after research with multiple stakeholder groups, including customers, revealed lack of association between ConAgra Foods and its popular brands. The logo itself features a new, more contemporary color palette along with a 'spoon in plate' icon designed to ...