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Article: EA SPORTS Active Breaks a Sweat With Record-Setting Start.
- Article from:
- Business Wire
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EA Announces Second Installment in the New Line of Virtual Fitness Products
REDWOOD CITY, Calif. -- EA SPORTS[TM], a label of Electronic Arts Inc. (NASDAQ:ERTS), announced today that EA SPORTS Active[TM] has eclipsed 600,000 units sold worldwide at retail in less than two weeks on the market. EA SPORTS Active, which hit stores on May 19th in North America and by May 22nd worldwide*, is a virtual fitness product developed exclusively for the Wii[TM] and offers the benefit of a personal trainer in a box with customizable workouts that can be done from the comfort of home.
"We're delighted by the overwhelming response to EA SPORTS Active," said Peter ...