Article: Research and Markets Adds Report: Plus Size Fashion Market Assessment 2009.

Research and Markets has announced the addition of the "Plus Size Fashion Market Assessment 2009" report to its offerings.

In a release, Research and Markets noted that report highlights include:

In terms of retail sales value, the total UK market for women's plus-size fashion increased by more than a quarter between 2003 and 2008.

Sales have been driven by growth in the proportion of women who are overweight or obese, as well as demographic factors. The latter include the rising number of women aged 45 or over, who are more likely than younger consumers to be overweight. Although celebrity culture promotes being a size zero, recent television ...

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