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Article: DON'T NEGLECT BASIC ACCESSIBILITY WHEN DESIGNING YOUR WEB SITE INTERNET MARKETING.(CAPITAL REGION BUSINESS JOURNAL)
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JONNY BUROKER
Can your Web site be "seen" by blind and visually impaired (B&VI) persons? If not, not only could you be breaking the law, but you could be preventing a significant population from having the ability to use your site, buy your products, apply for your job openings or become a loyal and outspoken proponent of your company.
Web site accessibility: It's the law
The Americans with Disabilities Act (ADA) requires covered entities to provide effective communication, regardless of whether they generally communicate through print media, audio media, or computerized media such as the Internet. Target Corp. recently agreed to a $6 ...