Article: The last big thing: how the record companies are trying to create the next Spice Girls and are thereby creating problems for themselves.(record company marketing often leads to overexposure and more rapid burnout for music groups)(Brief Article)

How the record companies are trying to create the next Spice Girls and are thereby creating problems for themselves

THE moment when a previously docile crowd begins to boo, as Nicolae Ceaucescu discovered, is filled with danger. So it was for the Spice Girls in Barcelona in November, when Britain's biggest pop phenomenon was booed off stage. Suddenly, the newspapers were full of self-fulfilling stories predicting the band's demise. The Spice Girls' new album is not expected to sell anything like the 17m that their last one achieved; the omens for their film, which premiered in front of Prince Charles on December 15th, are not good; and they face the horrible prospect ...

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