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Article: Grupo Posadas Chooses Neolane for Improved Cross-Channel Marketing Across Its Hotel Brands.
- Article from:
- Business Wire
- Article date:
- June 2, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leading Latin American Hotel Operator Selects Neolane to Strengthen Customer Loyalty with More Consistent, Targeted Offers Across Marketing Channels
NEWTON, Mass. -- Enterprise marketing software provider Neolane, Inc. today announced that Grupo Posadas, the leading Latin American hotel operator in its region, has selected Neolane's Cross-Channel Marketing Optimization solution to efficiently deliver consistent, personalized customer communications across e-mail, direct mail and mobile channels. With 111 hotels across seven brands, including the Fiesta Americana Grand and Fiesta Americana hotels, Grupo Posadas chose Neolane for streamlined campaign management ...