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Article: Commentary: the toilet paper problem: saving the forests, one recycled roll at a time.(COMMENTARY)
- Article from:
- Our Planet
- Article date:
- May 15, 2009
- Author:
CopyrightCOPYRIGHT 2009 Earth Action Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the 1990s, as the California Director for the Wilderness Society, I spent many days fighting for forests. But I never worried about toilet paper, and that was a mistake. Thanks to multimillion dollar advertising campaigns by paper giants like Kimberly-Clark, Americans demand the softest toilet paper possible. The company Quilted Northern has even introduced three-ply "Ultra Plush" toilet paper, as though two-ply weren't thick enough. But that super-soft toilet paper comes from cutting real trees and is causing major deforestation.
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Welcome to the toilet paper wars. According to the Natural Resources Defense Council (NRDC), ...