Article: 2009 NBA Playoffs Are Highest Rated, Most Watched Ever for ESPN.

Byline: Maury Brown

Coming off the heels of TNT's record numbers for the 2009 NBA playoffs (http://bizofbasketball.com/index.php?option=com_content & view=article & id=626:tnt-sees-most-watched-nba-playoffs-in-turners-25-year-history-of-televising-the-nba & catid=48:television & Itemid=61), ESPN's coverage of the 2009 NBA Playoffs averaged a 3.7 rating, representing 3,594,000 households and 4,893,000 viewers (P2+), the network's highest-rated and most-viewed NBA postseason ever. ESPN set the new record for the second consecutive season, besting last year's 3.3 rating, 3,149,000 households and 4,100,000 viewers.

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