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Article: Don't miss national promotions warns Appleby Westward chief.(news: WHOLESALERS & INDEPENDENTS)(Appleby Westward Group PLC's John Pattison )(Brief article)
- Article from:
- Grocer
- Article date:
- May 16, 2009
CopyrightCOPYRIGHT 2009 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spar retailers that don't "get smarter" could go under, the new MD of wholesaler Appleby Westward Group has warned.
Delivering his first public address since his appointment, John Pattison urged retailers to sign up to Spar's national promotions scheme. Consumers expected deals in local stores, he told the Spar Wessex Guild Convention in Marbella.
"If you don't sign up to the National Promotion Group programme, you are seriously harming your prospects," he said. "Your customers expect you to run promotions, and by not stocking national promotions you are damaging your business and weakening the Spar brand."
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