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Article: IMAKE expands its on-demand advertising system to support targeted advertising for linear broadcast TV.(NEW PRODUCTS)
- Article from:
- IPTV Newsletter
- Article date:
- April 1, 2009
CopyrightCOPYRIGHT 2009 Information Gatekeepers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IMAKE announced that the OpenVision Ad Exchange now supports linear broadcast TV ad insertion. Working with Adtec Digital and ad splicing technologies, IMAKE has created a centralized, easy-to-use way to manage, target, and execute ad campaigns across multiple linear and on-demand networks.
Service providers can simplify their operations and maximize their revenue by deploying a single targeted advertising solution for linear and on-demand content within the cable, IPTV, or satellite markets. Advertisers and ad agencies can target and reach their audiences with higher precision and near-real-time feedback.
IMAKE's OpenVision Ad Exchange uses open ...