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Article: GlaxoSmithKline Consumer Healthcare Makes Agency Changes to Support Growth on Global Brands.
- Article from:
- PR Newswire
- Article date:
- June 3, 2009
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TBWA assigned alli and Smoking Control
Grey assigned US brands TUMS, Citrucel and FiberChoice
PITTSBURGH, June 3 /PRNewswire-FirstCall/ -- GlaxoSmithKline Consumer Healthcare (GSK Consumer Healthcare) has announced advertising agency changes to support growth for global brands. The changes will see GSK Consumer Healthcare partnering with agencies that have comparable market presence to its brands, with a proven ability to roll out world class ideas.
TBWA, part of the Omnicom Group, is appointed GSK's global creative agency for the weight loss brand alli(R) and for the Smoking Control franchise, including Nicorette(R), NicoDerm(R) CQ and ...