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Article: Added value for tasting rooms: play to your strengths to make your tasting room a destination.(MARKETING)
- Article from:
- Wines & Vines
- Article date:
- May 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In this era of stay-cations, agri-tourism and locavore appetites, forward-thinking wineries are transforming their tasting rooms into leisure attractions. No longer content with the long-established model: a bar topped with bottles and staffed by friendly attendants; a gift shop stocked with logo-wear and wine gear, and perhaps a quick-and-dirty (maybe self-guided) winery tour, wineries are adding value for their guests. The added value also accrues to the bottom line. We contacted vintners and marketing pros to find out what's new, and how it's working out. Their success may inspire you to lift your tasting room to another level.
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