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Article: NEWS INTERNATIONAL: Currys signs deal with publisher for summer push.(Brief article)
- Article from:
- Marketing Week
- Article date:
- June 4, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Currys has signed a three-month cross-platform deal with News International as part of a summer push for its electrical products.
The high street retailer will run a campaign based on the idea of the Great British Summer across a number of NI publications and websites, including The Times, The Sun and Thelondonpaper.
The campaign will promote products that it claims can make the summer better, such as portable DVD players, digital cameras and MP3 players.
Activity will launch this week across the newspapers, with a campaign website also going live.
The deal was brokered by media agency Walker Media, and marks the first time a ...