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Article: An Eminem embrace: MySpace music cues up promo effort.
- Article from:
- Daily Variety
- Article date:
- May 18, 2009
- Author:
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MySpace Music hopes the release of Eminem's newest album will help prove the promotional value of the site to record labels.
The music service, which bowed in September, has launched its biggest promotional push around a single artist with a campaign that covers multiple platforms, including the Web, TV and events.
Effort began Friday, when MySpace Music preemed Eminem's "Relapse," streaming the album for free before its release Tuesday.
On Sunday, an animated Eminem made a guest appearance during interstitials that aired during Fox's "Family Guy." Aim was to send viewers back to MySpace to listen to the album and find out how to get free ...