Article: Video: Hayden Panettiere and The Boys and Girls Club Celebrate Friendship with LG Mobile Phones at LG Xenon Splash.

Multi-faceted Marketing Campaign Featuring TV Spot, Online Site and Event, Showcase LG Xenon's User Interface Geared Toward Friends

LG Mobile Phones Donates $15k to the Boys and Girls Clubs of Santa Monica

LOS ANGELES, June 4 /PRNewswire/ -- LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) and Hayden Panettiere hosted the LG Xenon Splash pool party earlier this week at the W Hotel in Los Angeles. The event celebrated friendship and bringing people closer together, which is derived from Hayden's role in the company's marketing campaign for the LG Xenon, a touch screen phone with a unique interface that makes accessing your friends easier. To help ...

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