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Article: Wine-makers to woo consumers with canned, non-alcoholic drinks.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- June 3, 2009
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Wine-makers to woo consumers with canned, non-alcoholic drinks
New Delhi, June 3 (PTI) With wine consumption in the country expected to surge three-fold by 2015, manufacturers are foraying into the market with newer options like canned and non-alcoholic wine to tickle customers' tastebuds.
There is, however, hesitation among the masses to accept these innovations, say industry experts.
"Our commitment is to increase the wine knowledge to the Indian society from the restaurants and hotel staff to the final consumer. It's time to invest and teaching takes a big role on that," says Mark Perello, Brand ambassador for Torres wines in India.
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